As a ticket broker, one crucial strategy for you should be pinpointing events that offer the best chance for resale profits. This involves not just understanding market demands but also actively seeking out and choosing events likely to sell out. This blog post delves into practical methods to find high-potential events and how specific tools and software can help you on this journey.
Stay Ahead with Alerts & Newsletters
Subscribing to alerts and newsletters from primary ticket sellers like Ticketmaster, AXS, or local venues is key. These subscriptions ensure you get timely notifications about upcoming sales and special events. For instance, Ticketmaster often sends out alerts for presales or exclusive discounts which can be invaluable for getting ahead of the public sales rush.
Leverage Social Media Trends
Social media platforms are great places to spot trending events and artists. Tools like Hootsuite or BuzzSumo can assist you in monitoring mentions and the popularity of certain bands, shows, or sports teams across social media. For example, if there’s a surge in mentions of a band releasing a new album, it could indicate concerts that might sell well.
Use Analytics & Software
Utilize analytics tools like Chartmetric or Bandsintown to track artists’ popularity and tour info. Chartmetric offers detailed analytics on artists’ growth across social platforms and streaming services, helping you predict where and when an artist might sell out concerts. Bandsintown, on the other hand, alerts you when bands with growing followings announce tours—prime opportunities for ticket brokering.
Explore Secondary Market Insights
Understanding the secondary market is essential. Platforms like StubHub, Vivid Seats, and SeatGeek provide data on which events are hot on resale, indicating high demand. All three platforms have features allowing you to track specific events or venues and analyze past sales data—offering insights into future potential demand.
Network Within Industry Forums & Groups
Join forums and groups where other brokers or event enthusiasts gather. Platforms like Reddit or specialized ticket broker forums / Facebook Groups can offer insider info and tips on upcoming sought-after events. Engaging in these communities can also lead to partnerships or bulk buying opportunities—very beneficial.
Specific Examples
- Concerts: Look out for artists like Taylor Swift or BTS—they have massive fan bases & a history of selling out quickly. Their concert announcements are usually highly anticipated and can generate substantial resale profits.
- Sports: Playoff games, especially in leagues like the NBA or NFL, almost always sell out and have high resale values. Season finals or internationally watched games such as the Super Bowl offer huge resale opportunities.
- Theater: Hit Broadway shows or touring productions of popular plays like “Hamilton” or “The Lion King” are always in high demand.
Conclusion
Finding profitable events isn’t just about keeping an eye on big names; it’s about strategically using tools and resources to anticipate market demands and react swiftly. By integrating technology, staying informed through industry connections, and continually analyzing market trends, you can significantly boost your success rate in the competitive world of ticket reselling.
