Knowing which up-and-coming artists have the potential to become huge hits is incredibly useful in the cutthroat world of ticket reselling. Insights into an artist’s potential may be gained by comprehending and evaluating important metrics; this enables resellers to make smart purchasing selections prior to these artists’ widespread fame. This post delves into the process of identifying new artists who can help ticket resellers break the bank in profits.
Increasing Engagement and Growth on Social Media
In the early stages of their career, young artists frequently find success on social media. Signs of increasing popularity include a large number of likes, comments, and shares, as well as a rapid increase in the number of followers. You can follow these data over time with tools like Social Blade,Chartmetric, or Hootsuite, which provide a tangible measure of growth and fan involvement.
Playlists and Streaming Data
Streaming platforms like Apple Music and Spotify give useful information on the amount of people listening to an artists’ music. Having a high number of streams or being included in popular playlists might indicate that there is increasing interest. Keep an eye out for musicians who end up on popular playlists such as “New Music Friday” on Spotify or “Breaking Artists” on Apple Music.
Viral Videos and Views on YouTube
New artists rely on YouTube as a critical promotional tool. Videos that gain a lot of views and end up in viral video rankings show that people are paying attention to them. Another sign of an artist’s rising popularity is the rate at which new subscribers sign up for their channel.
News in the Media and Nominations for Awards
It is probable that emerging musicians are on the rise when they begin to garner notice from prominent music blogs, magazines, or receive nominations for music awards. In order to notice these early indications of recognition, resellers should keep an eye on industry news and reviews.
Opening for Popular Artists on Tour
Emerging artists sometimes get considerable traction while being an opening act for popular touring artists. A new artists’ fame and respectability can skyrocket through these collaborations.
Making Informed Purchase Decisions with Data
Buying tickets to an upcoming performance by an emerging artist who is performing well according to these criteria should be a primary goal in your reselling efforts. The cities with the strongest metrics should be prioritized for tours since they are likely to have significant demand.
In Summary
Intuition and data-driven research must be combined to forecast the next massive smash in the music industry. Ticket resellers can stay ahead of the curve in the ticket resale market by monitoring emerging artist metrics from multiple sources. This proactive approach helps them identify high-potential artists early in their career trajectories, when there is a surge in popularity, so they can capitalize on it.
