Events can be categorized in different ways to different people. For most it is a memorable experience and for others it is a once in a lifetime bucket list experience. A memorable experience, lifetime client and profit is the ultimate goal. Over the years I have learned to effectively help your clients and sell them profit making packages you have to have a process. Todays tip will teach you step 1 and that is to get to know your client. Getting to know them personally is imperative to selling effectively.

Starting off, knowing your client is critical. Start by setting up a phone call or virtual call to spend a few minutes getting to know them and letting them get to know you and your company. Do not solely focus on their upcoming travel ideas but ask the following questions:

Who will you be attending with and the dates of travel?

Have you attended this event before? If yes, likes and dislikes? If not, talk through the event, types of ticket upgrades, if transportation is needed, accommodations, etc. If they have not attended take the time to walk through the event day by day.

Lastly, do you have a budget or cost in mind you would like to be around or under? It is top priority to remember this and prioritize this when going back to the client with product, packages, etc.

Once these questions are answered you will have more of an idea of how to create a memorable experience for your client. During these questions normally you are able to learn more about the client as they bring up previous events they have attended, you learn about their family and where they are from. Take advantage of this time and be relational. Take notes and bring up a fun fact you remember when you email, talk to them in the future or see them in person at the event. A good portion of clients will return to this event, want to attend a different type of event or refer you to a friend. This happens if you do it well, if you exceed their expectations and that starts in the beginning when you are making the first connection.