One profitable trend in the ever-changing world of event tickets is nostalgia. Legendary musicians and bands who shaped whole generations still have fans long after they’ve left their peak. Reasons why these nostalgia-driven performances are a sure bet for ticket resellers are discussed in this blog post.
The Enduring Popularity of Retro Groups
Many people have soft spots in their hearts for retro bands. Such bands have touched people’s lives on a profound emotional level by providing the soundtrack to life’s most meaningful events. In order to entice fans to witness the music live, maybe for the final time, many bands appeal to these profound emotions when they announce reunion tours or special performance series. High ticket demand is a direct result of this emotional attraction.
A Fan Base Spanning Generations
Classic bands, in contrast to more contemporary musicians, tend to have a wide age range of fans. The legacy of a band grows as new generations listen to the songs that their parents loved. Because of this wide appeal, there will be more people who could buy concert tickets, which means that they will likely sell out and have high values on the secondary market.
Reduced Number of Tours
Compared to more modern bands, retro bands and artists tend to tour less often. Due to its rarity, each performance is in high demand. An example of this would be a band that used to tour every couple of years but now only does it every five years or for exceptional occasions. Tickets to these gigs are extremely desirable since they are so rare.
Predictable Strong Demand
Retro concert events have a very predictable demand, which is great for resellers. If resellers look at the sales statistics for these bands over time, they will likely see a trend of consistent sell-outs. Relators can improve the targeting of their ticket purchases by looking at historical tour data to see which towns and venues attracted the biggest audiences.
Premium Pricing
Part of the reason why fans are prepared to shell out more cash to catch their beloved vintage bands perform is because they always think it may be the final time they see them live. Because of this preparedness to pay a premium, resellers may charge more for tickets, particularly for prime locations. Unlike with more up-and-coming performers, many long-time fans find the emotional value of seeing a live performance by their favorite band to be worth the cost.
Publicity and Media Coverage
There is usually a lot of media coverage for reunion tours or major anniversary performances, which increases the buzz and makes tickets more expensive. In addition to increasing demand for tickets, this exposure piques the curiosity of casual spectators and the general public, which in turn expands the market.
Rest assured, Resellers
Ticket resellers may confidently approach shows featuring famous artists in light of these facts. High demand and premium pricing are the results of a perfect storm that includes emotional appeal, limited supply, and broad demographic interest in the ticket resale market.
